Whitepapers & Research

SeniorCareMarketer will regularly post free whitepapers and research -- pertaining to the products and services for the aging community.

Current Report

Trends in SeniorCare Marketing^sm

Where Senior Care Suppliers Spent Their Marketing and PR Dollars in the Last 12 Months and What’s Ahead*

Newest release (5/6/2008) - Requires brief registration

SeniorCareMarketer.com, a marketing services firm focusing exclusively on the senior care marketplace, produced this research report. The “senior care marketplace” in our view consists of all organizations that market products and services relating to the aging of America. SeniorCareMarketer.com is an online subscription service that gives senior care suppliers access to critical marketing and PR information while also helping them generate publicity, website traffic, sales leads and improved search-engine rankings. The SeniorCareMarketer Services Group is available to senior care suppliers who need more hands-on assistance with their marketing and PR.

This report covers the latest trends and best practices for marketing to the senior care marketplace for 2008. The data presented in this report is based on responses from a diverse group of senior care suppliers collected during Q4 of 2007.

Topics covered in this report include:

• Patterns of adoption and use of various marketing and PR tactics by senior care suppliers – including social networking, social media, blogging, podcasting and RSS – also known as “Web 2.0” activities.
• Marketing and PR activities most important to senior care suppliers in 2007 and their budgeting plans for 2008.
• Marketing and PR activities that generate the most sales leads for senior care suppliers, and those presenting the greatest challenges.
• How senior care suppliers measure the success of their marketing and PR.
• Who and what suppliers rely on to stay knowledgeable about the senior care marketplace, and how optimistic suppliers are about the overall health of the human capital marketplace for 2008.

The key trends outlined in this report include:

• Continued importance of “traditional” marketing activities like print advertising.
• Growing importance of Internet marketing. Many suppliers will increase their budgets for search engine optimization, webcasts, direct email marketing and other “Web 2.0” tactics. Larger vendors, however, remain laggards.

Finally, our team of marketing and PR experts provides analysis on what these findings mean for senior care suppliers and recommendations for 2008.