Whitepapers, Articles, & Research

SeniorCareMarketer will regularly post free whitepapers, articles, and research -- pertaining to the products and services for the aging community.


Presentation Slides: Engaging Baby Boomers --The Communications Tools, Technologies and Strategies* - Newest release (7/22/2010) - No registration required

Summary: In vast numbers increasing daily, baby boomers are utilizing all forms of new communications tools and social media technologies to communicate with family and friends, collaborate in teams, and cooperate with anyone they choose anywhere, anytime.

SeniorCareMarketer.com founder Mark Willaman spoke at a recent webinar with Lori Bitter, President, Continuum Crew on how you can to gain a foothold and enjoy your share of this booming marketplace. Download Mar's slides here.

Article: SeniorCareMarketer.com Article Explains Web 2.0 Search Engine Marketing and PR Campaigns *
- Newest release (4/5/2010) - Requires brief registration

Summary: Companies that boast a dazzling, search-optimized Web site brimming with innovative content may still fail to get noticed without consistent marketing and PR activities.

That’s the theme of the latest SEO article from SeniorCareMarketer.com, which focuses mainly on Web 2.0 search engine marketing tactics while still encouraging traditional marketing and PR campaigns. Last in a three-part series, the article is titled “Using Traditional and Search Engine Marketing (and Social Networking) to Leverage Your Investments in Original Content and SEO.”

Previous Reports

Article: Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads- No registration required

Summary: In part 2 of this 3-part series on how to effectively use your web site, original content, and ongoing marketing activities to achieve the measurable results of publicity, traffic and leads, we focus on the development and use of original content.

Having great content on your Web site increases the likelihood of your company showing up on search results – and prospects finding you first.

But placing the content on your Web site is not enough – you need to leverage the content in your marketing and PR. Learn more by clicking the "Download Now" button below. A brief registration is required

Article: SEO and “Marketing” Web Sites: Internet Best Practices for SeniorCare Marketers *

Summary: In part 1 of a 3-part series on how to effectively use your web site, original content, and ongoing marketing activities to achieve the measurable results of publicity, traffic and leads, this article focuses on your web site and search engine optimization (SEO)—precursors to any effective lead generating campaign. From home care services and medical products to housing options to financial services and insurance related products, the demand for products and services relating to the aging population (including Baby Boomers) is growing exponentially. The Web has dramatically changed how people research senior care products and services. Companies used to rely on consultants, trade shows and print magazines for information. But now, second only to peers, the Web is the primary resource where buyers go to find and research senior care products and services. Even if a buyer learns about your company offline, they will likely go online to find out more about your company. Because of this shift, you must have: 1) A “marketing” Web site that is search-optimized and clearly and quickly tells the buyer who you are, and 2) A Web site that engages visitors (your sales prospects) and converts visitors to sales leads.

Trends in SeniorCare Marketing^sm

eBook: How to Reach and Engage Buyers of Senior Care Products and Convert Them to Leads: A Three-Step Guide to Achieve Increased Publicity, Web Site Traffic, Improved SEO – and More Sales Leads* - No registration required

Summary: This new eBook is a 32-page, three-step marketing guide to achieve increased publicity, web site traffic, improved SEO – and more sales leads. It is specifically written for companies who sell products or services that related to the aging population.

The eBook walks senior care suppliers through a proven framework pioneered by the SeniorCare Marketer Services Group, a leading provider of marketing and PR services in the senior care industry. The framework, called the Marketing PR Lead-Gen Process(sm) is a three-step process focusing on infrastructure, content and promotion - paying heed to both traditional and Web 2.0 marketing and public relations principles.

Trends in SeniorCare Marketing^sm

Where Senior Care Suppliers Spent Their Marketing and PR Dollars in the Last 12 Months and What’s Ahead* - No registration required

Summary: SeniorCareMarketer.com, a marketing services firm focusing exclusively on the senior care marketplace, produced this research report. The “senior care marketplace” in our view consists of all organizations that market products and services relating to the aging of America. SeniorCareMarketer.com is an online subscription service that gives senior care suppliers access to critical marketing and PR information while also helping them generate publicity, website traffic, sales leads and improved search-engine rankings. The SeniorCareMarketer Services Group is available to senior care suppliers who need more hands-on assistance with their marketing and PR.

This report covers the latest trends and best practices for marketing to the senior care marketplace for 2008. The data presented in this report is based on responses from a diverse group of senior care suppliers collected during Q4 of 2007.