Alternatives for Seniors is pleased to announce the redesign of the leading senior housing and services online directory www.AlternativesforSeniors.com. (PRWeb Mar 5, 2010)

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Expert panelists share their best go-to-market insights at March 19 What’s Next Boomer Business Summit

A recent study by San Francisco's Institute on Aging (IOA) documents that adult day health programs play a vital role in helping senior participants maintain their health and independence. Since the 1970s, adult day health care has been promoted as an alternative to nursing home care for seniors with chronic illness, disability, or dementia. There are currently 4,600 adult day health centers ...

Seniors put on hold as they try to sell their homes, or cash out their equity Chicago Daily Herald But after selling, closing and moving costs, he just eked out a profit. Still, the long wait and expense were worth it, he said. ...

Baby boomers born between 1952 and 1958 -- not getting old any time soon.  I've often thought that one end of the baby boomer age range has nothing in common with the other end.  Okay, that doesn't mean that it should be sub-divided into three groups.  But so it goes -- MetLife released its Boomers in the Middle report about the attitudes of this age range of 52 to 58 in 2010.  They view themselves, not surprisingly, as healthy and describe 'old' as w-a-a-a-y-y-y out there in the future, when they turn 75 (oddly, age 77 for women and age 74 for men -- no doubt due to variations in life expectancy after age 50.)

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The drug, called Dimebon, failed in its first late-stage clinical trial, dealing a blow to patients with Alzheimer’s and the companies developing the treatment, Medivation and Pfizer.

The California Medical Association renewed its call for Congress to reverse deep Medicare cuts that took effect today and threaten the ability of senior citizens to get access to medical care. "As physicians, our mission in life is to serve our patients and protect their health," said Brennan Cassidy, MD, president of CMA...

Study Says Healthcare Costs in Retirement Significant Investment Advisor About one-third of individuals turning 65 in 2010 will need to have money set aside to cover at least three months' of nursing home care expenses, ... Getting Old Is ExpensiveNew York Times (blog)

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Ryan is the creator of the "by families, for families" approach to elder care which teaches families how to make elder care a positive experience. He is the author of several elder books, a frequent public speaker and marketing ...

Old Age, From Youth's Narrow Prism New York Times A friend's mother who suffers from Alzheimer's disease has fallen in love with another resident on her floor, and they walk around holding hands and ... and more »

President of marketing software and services firm will join panel discussions at Chicago events (PRWeb Mar 1, 2010)

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Sales of caskets have been declining for years as more people choose cremation. But the economic slump is compounding the industry's woes as those who do pick caskets buy cheaper, more spartan accommodations for the hereafter.

Companies in the rich world are confronted with a rapidly ageing workforce. Nearly one in three American workers will be over 50 by 2012, and America is a young country compared with Japan and Germany. China is also ageing rapidly, thanks to its one-child policy. This means that companies will have to learn how to manage older workers better. It also means that they will be confronted with a wave of retirements as the baby-boomers leave work in droves.

UnitedHealth, Humana Profit Threatened as Medicare Cuts Loom BusinessWeek What you need to do is assess our ability to continue designing terms that appeal to seniors, and we think we've shown we can do that. ... and more »

CNBC wants to believe boomers represent big business. Tom Brokaw says it is so about 'boomer$' -- in a book and a CNBC upcoming TV special. Since baby boomers are 'history's wealthiest and most influential generation', it must have made sense to send CNBC's Silicon Valley bureau chief Jim Goldman out to sniff out boomer tolerance for technology -- especially given the Microsoft-AARP 2009 conversational focus group study about Boomers and Technology (to sum that up -- boomers like technology, but want it to be more intuitive.)

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Decision Resources, one of the world's leading research and advisory firms for pharmaceutical and healthcare issues, finds that, for the treatment of moderate to severe Alzheimer's disease, a combination therapy that delays nursing home admission at 19 months would earn 43 percent patient share, according to surveyed U.S. neurologists. In comparison, in Europe, such an agent would earn a ...

More seniors looking for housemates to help with the cost of living KTNV Las Vegas Senior Rita Kindslay says she's trying to make any extra cash she can even if it means selling her valuables.One of those valuables now up for sale is her ...

Europe's patient population is moving towards long-term care and homecare from hospitals and other clinical settings. Consequently, the significance of nursing and residential care services is on the rise. Unlike the past decade, ...

CNBC	Boomer Technology is Booming Business CNBC Just look at the research: 46 percent of Boomers were "very nervous" about the economy in 2008; but that main concern has now been displaced by the cost of ...

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Those marketing to Boomers and seniors will note that eMarketer predicts this trend will continue for the next five years: “More than one-half of new users will be ages 45 and up, as many of the remaining laggards come on board.” ...

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