SeniorCareMarketer.com Membership

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Supplier Profiles: Detailed listing of your company including contact information, description of products/services and image upload.	Standard	Standard
Message Boards: Participate in discussions on a variety of marketing and PR topics as they relate to Senior Care marketplace.	Standard	Standard
Jobs: Post and apply for marketing and PR jobs within the Senior Care marketplace.	Standard	Standard
Reviews & Comments: Post and access reviews and comments on Senior Care events, journalists, analysts and media outlets	Not Included	Standard
Senior Care White Papers & Content Syndication Upload and syndicate links to your white papers and other content (e.g., webcasts, podcasts, blogs, etc.) helping to improve your own SEO and generate qualified leads. Through our own online and print advertising, we drive thousands of Senior Care decision makers to our Directory and web properties each month helping to build visibility and awareness of our members.	Not Included	Standard

Media Outlets: Send unlimited press releases to journalists covering the Senior Care industry from trades to national newspapers and business periodicals.	Not Included	Standard
Internet: Using our Direct2Net distribution service (powered by a leading wire service platform), submit your press releases to Internet search engines and news portals like Yahoo! and Google and view detailed readership reports. We guarantee your release will be indexed by major search engines and distributed to thousands of additional news sites including RSS feeds that collectively reach thousands of potential buyers and journalists.	Not Included	Standard
Additional News Syndication: All press releases sent through SeniorCareMarketer.com get expanded distribution with placement on selected senior care news portals, senior care newsletters and Blogs.	Not Included	Standard
Media Relations and Support: Get help writing and search optimizing your press releases, developing newsworthy subject lines and receive unlimited training and support.	Not Included	Standard

The SEO Center: With the SEO Center, 1) Track your keyword rankings on Google, Yahoo, and MSN with automatic daily rankings displayed on your SCmarketer Dashboard and via email reports... 2) Monitor the impact of content changes and inbound links on search engine rankings... and 3) Optimize organic search engine optimization (SEO) and watch it improve over time.	Not Included	Standard
My Company News (eClipping service) Comprehensive online media monitoring service that tracks your company's visibility, with up-to-the-hour notifications when your company is mentioned online - including blog and Twitter posts! You can also share your media coverage with services like LinkedIn, Facebook, Twitter and DIgg to further enhance their company's visibility and SEO.	Not Included	Standard
EdCals: Access thousands of up-to-date senior care editorial calendar opportunities from senior care trades, business periodicals, national daily newspapers and local business journals	Not Included	Standard
Media Outlets: Profiles for hundreds of senior care and related trade publications, business periodicals, print newsletters, eNewsletters, ePubs, local business journals, daily newspapers, blogs and websites. Information tracked includes readership demographics, editorial calendars, press contacts, advertising, list rentals and byline article opportunities.	Not Included	Standard
Conferences & Expos: Profiles of North American and state level senior care and related events including program agenda, exhibiting fees, attendance numbers, discounted hotels, speaking and sponsorship opportunities, and media contacts.	Not Included	Standard
Associations: Profiles, list rental information, and the primary publication and trade show for all senior care and related associations in North America	Not Included	Standard
Award Competitions: Name, description, sponsor, application process, deadline, and contact information for hundreds of senior care and related award competitions.	Not Included	Standard
Blogs: Track recent postings from hundreds of senior care blogs profiled by SeniorCareMarketer.com. Use our feed reader to receive recent postings from the senior care blogs that you want to track.	Not Included	Standard
Buyer Guides: Senior care and related buyer guides including submission instructions.	Not Included	Standard
Speaking Opportunities: Call-for-presentation deadlines for hundreds of senior care events.	Not Included	Standard
Editorial Opportunities: Receive editorial queries on senior care topics, directly from journalists who are writing the stories.	Not Included	Standard
Automated Alerts and Announcements: Based on user-defined keywords, receive alerts for upcoming events, speaking and editorial opportunities and award competitions.	Not Included	Standard
Industry eNewsletter: Over 100 weekly Senior Care news summaries including vendor announcements. Read by many senior care decision makers.	Not Included	Standard
Social Networking Community: Network with like-minded marketing and media relations professionals, including the ability to post jobs, discuss partnership opportunities or solicit feedback on trade shows, direct mail lists, and any other marketing and PR topics.	Not Included	Standard
Alerts: Over 20 alerts (editorial calendars, speaking opportunities, award competition deadlines, new events, new journalists, etc.) that you can customize and receive via RSS, email, and/or your SeniorCareMarketer.com welcome dashboard.	Not Included	Standard

Marketing Planner: Helps you plan and organize your marketing and PR activities including press release schedules, event planning, direct mail and advertising campaigns, and much more. By centrally aggregating details of historic and future marketing and PR activities, you can quickly create comprehensive reports and get instant access to all your marketing and PR activities. Primary account holders of SeniorCareMarketer can also assign "viewing rights" to their Marketing Planner, allowing remote/internal staff to quickly access the company's planned and/or historical marketing and PR activities.	Not Included	Standard
Activity, Measurement & Financial/Budgeting Reports: Activity reports allow you to run reports on your executed and/or planned marketing and PR activities. Measurement reports allow you to view the effectiveness of your marketing and PR activities. Financial and budgeting reports allow you to view the financial details for your marketing and PR activities. A "what if" sensitivity feature helps marketing executives identify the impact of changing financial assumptions for specific marketing activities.	Not Included	Standard
My Contacts: Import and export your sales and media contacts and create saved groups for inclusion in press release distributions or email campaigns. This feature offers CRM like functionality by allowing you to add details for each contact, tracking notes, reminders, tracking communications and running reports.	Not Included	Standard

Your Marketing and PR Partner

What truly distinguishes SeniorCareMarketer from other web-based marketing and PR services is our staff and their obsession with customer service - nobody services their clients like we do. In addition to our web-based services, our experienced marketing and media relations team can consult with you on writing search optimized press releases, provide insight and answer questions relating to direct mail, advertising, exhibiting, creative services, and other marketing activities. Our proven expertise with Internet marketing, Marketing PR, Social Media Optimization (SMO), Search Engine Marketing (SEM) and Search Engine Optimization (SEO) will help you increase your publicity, website traffic, and sales leads, and help you achieve higher rankings on search engines so your buyers will find you first! So whether you want to brainstorm a marketing idea, have us comment on a direct mail piece, or simply get an objective, third-party opinion on a marketing idea, just call us. All client interactions are completely confidential.