SeniorCareMarketer.com: Press Releases

For companies selling products and services relating to the aging of America

Press Releases

Senior Care Marketers Slow to Leave Old-Fashioned Tactics, Reveals New Research Report from SeniorCareMarketer.com

Capitola, Calif. — May 21, 2008 The much-hyped “aging of America” has arrived, but many suppliers of senior care products and services are unprepared for the intense marketing competition about to take place. A new research report examines the latest trends and best practices for marketing to the senior care industry in 2008. The report is titled, “Trends in Senior Care Marketing: Where Suppliers Spent Marketing and PR Dollars in 2007, and What's Ahead in 2008.” It represents a broad spectrum of senior care companies, including home care, senior housing, medical, physical therapy and pharmaceutical, and other specialties. Data is based on responses from a diverse group of senior care suppliers collected during Q4 of 2007.

SeniorCareMarketer.Com to Benefit Companies that Market to Older Americans

Capitola, Calif. — July 24, 2007 Fisher Vista LLC, the marketing and information services firm that owns HRmarketer.com, has announced plans to release a similar product aimed at the rapidly growing senior care industry, SeniorCareMarketer.com. The service will be released in the first quarter of 2008. The new site is a direct response to the expanding elder care industry. Seniors represent the fastest-growing age group in the United States, and projections call for the 75-and-older population to increase 70 percent by 2025.

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