SeniorCareMarketer.com: Press Releases

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Press Releases

SeniorCareMarketer.com Introduces Centralized Media Relations Functionality to its Marketing and PR Software

Capitola, Calif. — October 4, 2010 SeniorCareMarketer.com announced new functionality to its on-demand marketing and PR software that enables communications professionals to centrally manage, track and report on media and analyst outreach activities. The upgrade is available from SeniorCareMarketer.com, the popular online marketing and public relations service for vendors who sell products and services to the elder care industry. Marketing and PR professionals can distribute press releases, send pitches and monitor editorial calendar inquiries directly from its media database, which profiles thousands of journalists, analysts and bloggers covering the senior care and healthcare markets.

SeniorCareMarketer.com Named as a Member Benefit for International Mature Marketing Network (IMMN)

Capitola, Calif. — September 1, 2010 Online marketing and public relations service provider SeniorCareMarketer.com (SCM) and Boomer Authority™ Association, its exclusive marketing partner, has entered into an alliance with International Mature Marketing Network (IMMN) to make SCM's proprietary online marketing software available to IMMN as member benefit. Under the agreement, SCM will make its proprietary online marketing software available to the IMMN members at a significantly reduced licensing fee. A direct response to America’s growing senior population, SCM combines a database of web-based marketing and public relations (PR) opportunities with press release distribution tools and SEO campaign management and measurement abilities.

SeniorCareMarketer.com to Exhibit and Speak at Annual Silicon Valley Boomer Venture Summit

Capitola, Calif. — June 9, 2010 SeniorCareMarketer.com will be an exhibitor at this year’s Silicon Valley Boomer Venture Summit and its president Mark Willaman will be a featured speaker. The seventh annual summit will take place at Santa Clara University on Tuesday, June 15, and Wednesday, June 16, 2010. The event brings together event industry analysts, the venture capital community, entrepreneurs, and business leaders in the field of aging. The result is a unique forum that explores and shares business ideas, trends and best practices, while also designing products and services that will serve the future Baby Boomer market.

SeniorCareMarketer.com Article Explains Web 2.0 Search Engine Marketing and PR Campaigns

Capitola, Calif. — April 5, 2010 Companies that boast a dazzling, search-optimized Web site brimming with innovative content may still fail to get noticed without consistent marketing and PR activities. That’s the theme of the latest SEO article from SeniorCareMarketer.com, which focuses mainly on Web 2.0 search engine marketing tactics while still encouraging traditional marketing and PR campaigns. Last in a three-part series, the article is titled “Using Traditional and Search Engine Marketing (and Social Networking) to Leverage Your Investments in Original Content and SEO.”

SeniorCareMarketer.com Named Exclusive Online Marketing and PR Provider for Boomer Authority™ Association

Capitola, Calif. — March 15, 2010 Online marketing and PR service provider SeniorCareMarketer.com (SCM) has entered an exclusive partnership with Boomer Authority(™), the world’s leading association for professionals and companies targeting the 50+ baby boomer and beyond demographic. Under the agreement, SCM will make its online marketing and news distribution services available to the 1,000+ members of Boomer Authority. A direct response to America’s growing senior population, SCM combines a database of web-based marketing and public relations (PR) opportunities with press release distribution tools and SEO campaign management and measurement abilities.

New SeniorCareMarketer.com “Cloud” Upgrade Includes Marketing and PR Measurement Tools, Enhanced Social Media Features

Capitola, Calif. — February 24, 2010 SeniorCareMarketer.com (SCM) has revamped its online service with new features that help companies that market to Boomers or the Aging Population manage and measure their marketing and PR efforts The latest “cloud” release is now available from the online marketing and public relations service for companies selling to senior care providers. The “cloud” release features two major enhancements: integration with Google Analytics allowing customers to have their Web site traffic metrics displayed on their SCM dashboard, and a new Twitter feature embedded into SCM’s social media press release distribution platform that sends an automatic Tweet about their release at the time of distribution.

Latest SeniorCareMarketer.com Article Covers Original Content on SEO and Marketing Web Sites

Capitola, Calif. — June 15, 2009 As with location and real estate, "content" is critical to the search engine visibility of a company's Web site. The latest SEO article from SeniorCareMarketer.com explains how to create original content and integrate it within ongoing marketing and PR campaigns. Second in a three-part series, the article is titled "Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads." It's now available from SeniorCareMarketer.com, the first high-tech marketing service for companies that sell to the rapidly-growing Boomer and senior care marketplace.

SeniorCareMarketer.com to Sponsor Silicon Valley Boomer Venture Summit, Business Plan Competition

Capitola, Calif. — June 1, 2009 The high-tech innovators of Silicon Valley will soon play host to Senior CareMarketer.com, the first high-tech marketing service designed to help companies that sell to the rapidly-growing senior industry. SeniorCareMarketer.com will speak and exhibit at the Silicon Valley Boomer Venture Summit and Business Plan Competition, a venue for entrepreneurs and venture capitalists, or VCs, to share information about serving or investing in companies that serve the boomer market—consumers aged 45 and older. Leading VCs will discuss why they are investing heavily in this market; company executives will discuss their business plans; and VC analysts will explain how they segment the market and evaluate business opportunities.

SeniorCareMarketer.com and The Senior List® Team to Help Senior Care Suppliers Grow their Businesses

Capitola, Calif. — May 28, 2009 SeniorCareMarketer.com and The Senior List® (www.theseniorlist.com) announced a partnership that will give senior care providers cost-effective tools to increase their company’s online visibility, Web site traffic, sales leads and search-engine rankings. Under terms of the partnership, senior care companies with an ‘enhanced’ listing on The Senior List will receive a free one-month trial to SeniorCaremarketer.com, a new online service that combines a database of marketing and public relations (PR) opportunities with press release distribution, campaign management and social networking and SEO services.

SeniorCareMarketer.com Launches Article Series on SEO and Marketing
Web Sites

Capitola, Calif. — April 21, 2009 Company web sites have become the leading source of sales leads — yet many sites in the senior care marketplace offer little more than online “brochures.” A new article from SeniorCareMarketer.com explains how vendors can use search-optimized web sites and marketing activities to attract and engage customers. The first in a three part series, the article is titled “SEO and Marketing Web Sites: Internet Best Practices for Senior Care Vendors.” It’s now available from SeniorCareMarketer.com, the first high-tech marketing service for companies that sell to the rapidly-growing elder care industry...

SeniorCareMarketer.com to Exhibit at Aging in America Event

Capitola, Calif. — March 12, 2009 The glittering lights of Las Vegas will soon be hosting Senior CareMarketer.com, the first high-tech marketing service designed to help companies that sell to the rapidly-growing elder care industry. The company will attend two major industry events this month: the NCOA-ASA Aging in America Conference on March 15-19 and the Boomer Business Summit on March 19 at Bally's hotel and casino...

SeniorCareMarketer.com Helps Companies Promote Their Services to Growing Senior Care Marketplace

Capitola, Calif. — February 4, 2009 Companies that promote their services and products to the rapidly-growing senior care market have a new high-tech tool at their disposal: SeniorCareMarketer.com. The online service offers the senior care industry the same marketing benefits and features that its sister product, HRmarketer.com, offers to HR vendors—the ability to generate publicity, website traffic, sales leads and improved search engine rankings. HRmarketer.com, launched in 2002, is the largest marketing and public relations service in the HR marketplace. SeniorCareMarketer.com combines databases of marketing and public relations opportunities with press release distribution, campaign management, and social networking services. A full range of Internet marketing PR and SEO services are also available.

New eBook Helps Senior Care Suppliers Stand Out in Fast-Growing Marketplace

Capitola, Calif. — January 14, 2009 The senior care marketplace is booming, and so is the demand for products and services relating to the care of older Americans. In response, SeniorCareMarketer.com has released a new eBook designed to help suppliers reach buyers and stand apart from the competition. The complimentary eBook—titled “How to Reach and Engage Buyers of Senior Care Products and Convert Them to Leads”—is authored by Mark Willaman, founder of Fisher Vista, LLC, and SeniorCareMarketer.com. Willaman draws from nearly 20 years of expertise to help readers achieve increased publicity, web site traffic, improved SEO and greater sales leads. The heart of the eBook is Willaman’s “Marketing PR Lead-Gen Process(sm),” a three-step process based on traditional and Web 2.0 principles focusing on infrastructure, content and promotion.

Senior Care Marketers Slow to Leave Old-Fashioned Tactics, Reveals New Research Report from SeniorCareMarketer.com

Capitola, Calif. — May 21, 2008 The much-hyped “aging of America” has arrived, but many suppliers of senior care products and services are unprepared for the intense marketing competition about to take place. A new research report examines the latest trends and best practices for marketing to the senior care industry in 2008. The report is titled, “Trends in Senior Care Marketing: Where Suppliers Spent Marketing and PR Dollars in 2007, and What's Ahead in 2008.” It represents a broad spectrum of senior care companies, including home care, senior housing, medical, physical therapy and pharmaceutical, and other specialties. Data is based on responses from a diverse group of senior care suppliers collected during Q4 of 2007.

SeniorCareMarketer.Com to Benefit Companies that Market to Older Americans

Capitola, Calif. — July 24, 2007 Fisher Vista LLC, the marketing and information services firm that owns HRmarketer.com, has announced plans to release a similar product aimed at the rapidly growing senior care industry, SeniorCareMarketer.com. The service will be released in the first quarter of 2008. The new site is a direct response to the expanding elder care industry. Seniors represent the fastest-growing age group in the United States, and projections call for the 75-and-older population to increase 70 percent by 2025.

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