Press Releases

SeniorCareMarketer.com Helps Companies Promote Their Services to Growing Senior Care Marketplace

New Internet marketing tool helps senior care marketing pros generate publicity, website traffic, sales leads and improved search engine rankings

Capitola, Calif. — February 4, 2009 - Companies that promote their services and products to the rapidly-growing senior care market have a new high-tech tool at their disposal: SeniorCareMarketer.com.

The online service offers the senior care industry the same marketing benefits and features that its sister product, HRmarketer.com, offers to HR vendors—the ability to generate publicity, website traffic, sales leads and improved search engine rankings. HRmarketer.com, launched in 2002, is the largest marketing and public relations service in the HR marketplace.

SeniorCareMarketer.com combines databases of marketing and public relations opportunities with press release distribution, campaign management, and social networking services. A full range of Internet marketing PR and SEO services are also available.

SeniorCareMarketer.com is a direct response to the growing number of companies marketing products and services related to the expanding elder care industry, fueled by the aging of the Baby Boomer generation. An estimated 70 million Americans will be over the age of 65 by the year 2030 – equal to one out of every five Americans.

“SeniorCareMarketer helps companies improve their visibility and strengthen their brand in the growing and highly lucrative senior care marketplace," explains Mark Willaman, founder and president. "This can be challenging considering the vast array of purchase influencers in this marketplace. SeniorCareMarketer aggregates all the information necessary to target these 'buyers' and execute lead-generating marketing and PR campaigns."

Included among SeniorCareMarketer.com’s vast databases are profiles of journalists and bloggers who cover the industry, media outlets (including advertising information, editorial calendars and list rental information for direct marketing), conferences and trade shows, speaking opportunities, award competitions, and more. All are designed to help companies reach the many buyers and purchasing influencers of products and services relating to the care of older adults—including family caregivers, medical doctors, nurses, homecare agencies, hospitals, geriatric care managers, pharmacists, assisted living facilities, social service agencies, physical therapists, and even seniors themselves.

For more information, visit www.SeniorCareMarketer.com.


About Fisher Vista, LLC / SeniorCareMarketer.com

Fisher Vista, LLC (http://www.fishervista.com) is a marketing and information services firm focusing on the senior care and human capital industries. The company's flagship product is HRmarketer.com, the No. 1 online marketing and PR service in the human resources industry, and Senior Care Marketer. Both help service providers get noticed and get sales leads through increased publicity, website traffic and improved search engine rankings.