Press Releases

New SeniorCareMarketer.com “Cloud” Upgrade Includes Marketing and PR Measurement Tools, Enhanced Social Media Features

Capitola, Calif. — February 24, 2010 – SeniorCareMarketer.com (SCM) has revamped its online service with new features that help companies that market to Boomers or the Aging Population manage and measure their marketing and PR efforts

The latest “cloud” release is now available from the online marketing and public relations service for companies selling to senior care providers. The “cloud” release features two major enhancements: integration with Google Analytics allowing customers to have their Web site traffic metrics displayed on their SCM dashboard, and a new Twitter feature embedded into SCM’s social media press release distribution platform that sends an automatic Tweet about their release at the time of distribution.

The company also reorganized the SeniorCareMarketer.com user interface to gather features around the service’s key benefits, helping vendors plan, execute and measure their marketing and public relations. A summary of these features includes:

• Plan/manage: Information databases including detailed profiles on media outlets, editorial calendars and opportunities, journalists, bloggers, advertising opportunities, speaking and award competitions, conferences and trade shows, buyer guides, associations and direct marketing lists.
  
  
• Execute: Press release distribution, direct marketing, content syndication, social media integration and more.
  
  
• Measure: Clipping services, keyword ranking tools and Web site metrics.

The next release, scheduled for summer, includes an upgrade to the service’s marketing planner. Companies will be able to track all their marketing and PR activities with comprehensive reporting tools that provide managers with a dashboard view of the costs and results of these activities.

“Senior care vendors will get increased online visibility, Web site traffic, improved search engine rankings and more sales leads,” said Mark Willaman, founder of SeniorCareMarketer.com. “We’ve developed and organized features around these key marketing activities and provided reporting tools to measure the results. Vendors now have a central portal for their company’s marketing, public relations and SEO initiatives.”

These same features are available on SeniorCareMarketer’s sister service, HRmarketer.com, the no. 1 Internet marketing and media visibility service in the human resources industry.


About SeniorCaremarketer.com

A response to the growing elder care industry, SeniorCareMarketer.com is a marketing software and services firm that combines databases of marketing and public relations opportunities with press release distribution, campaign management and social networking tools. The service offers the same benefits and features offered by its sister product, HRmarketer.com: the ability to generate publicity, Web site traffic, sales leads and improved search engine rankings. For more information, visit www.SeniorCareMarketer.com.


Media contacts:
Mark Willaman, founder & president
831-685-9700
mwillaman@hrmarketer.com

Elrond Lawrence, media relations
831-757-9100
elawrence@fishervista.com

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