Press Releases

SeniorCareMarketer.com Article Explains Web 2.0 Search Engine Marketing and PR Campaigns

Final installment of three-part series teaches how to leverage original content and SEO through marketing campaigns and social networking

Capitola, Calif. — April 5, 2010 – Companies that boast a dazzling, search-optimized Web site brimming with innovative content may still fail to get noticed without consistent marketing and PR activities.

That’s the theme of the latest SEO article from SeniorCareMarketer.com, which focuses mainly on Web 2.0 search engine marketing tactics while still encouraging traditional marketing and PR campaigns. Last in a three-part series, the article is titled “Using Traditional and Search Engine Marketing (and Social Networking) to Leverage Your Investments in Original Content and SEO.”

It’s now available from SeniorCareMarketer.com, the first high-tech marketing service for companies that sell to the rapidly-growing Baby Boomer and senior care marketplace.

“New media” tactics are explained such as search-optimized press releases, direct e-mail marketing, podcasts, webcasts, blogging and more. Social networking vehicles such as Twitter, LinkedIn, Facebook, online directories and syndicated content are also examined. It’s all designed to help senior care companies increase their Internet visibility, Web traffic and maintain high search engine rankings—which translate to increased sales leads.

“If your company has already invested in SEO, created a great marketing Web site and produced lots of compelling content, then you are way ahead of most of your competition,” said Mark Willaman, founder and president of Fisher Vista LLC, the owners of SeniorCareMarketer.com. “However, stopping here will not guarantee sustainable first-page rankings on the major search engines – in fact, your rankings are likely to plateau or even drop off. The complimentary article is available to download at: http://www.seniorcaremarketer.com/downloads.htm.


About SeniorCaremarketer.com

A response to the growing elder care industry, SeniorCareMarketer.com is a marketing software and services firm that combines databases of marketing and public relations opportunities with press release distribution, campaign management and social networking tools. The service offers the same benefits and features offered by its sister product, HRmarketer.com: the ability to generate publicity, Web site traffic, sales leads and improved search engine rankings. For more information, visit www.SeniorCareMarketer.com.


Media contacts:
Mark Willaman, founder & president
831-685-9700
mwillaman@hrmarketer.com

Elrond Lawrence, media relations
831-757-9100
elawrence@fishervista.com

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