Press Releases

SeniorCareMarketer.com Launches Article Series on SEO and Marketing
Web Sites

First of three-part series examines best practices for effective web sites and
how to search-optimize them

Capitola, Calif. — April 21, 2009 – Company web sites have become the leading source of sales leads—yet many sites in the senior care marketplace offer little more than online “brochures.” A new article from SeniorCareMarketer.com explains how vendors can use search-optimized web sites and marketing activities to attract and engage customers.

The first in a three part series, the article is titled “SEO and Marketing Web Sites: Internet Best Practices for Senior Care Vendors.” It’s now available from SeniorCareMarketer.com, the first high-tech marketing service for companies that sell to the rapidly-growing elder care industry.

The article walks suppliers through the basic steps of search-optimizing a Web site, as well as effective branding and messaging, the elements of a strong “marketing” site and how to choose the right keywords. Also included is a checklist of common missteps to avoid and an overview of keyword research and ranking tools. Together, the information will help senior care vendors increase their Internet visibility, Web traffic and search engine rankings—all of which translate to increased sales leads.

“Many Web sites in the senior care market are infrequently updated, contain little content such as white papers and reports, and the text is copied from printed materials,” said Mark Willaman, founder of Senior CareMarketer.com. “The first impression a potential customer has of your company is typically formed when viewing your Web site. A visitor should be able to understand what a company does, how they’re unique, and be motivated to give their contact information for something of value without leaving the first page.”

The complimentary article is available to download at http://www.seniorcaremarketer.com/downloads.htm.

Other highlights include:

• Selecting the right keywords
• Updating page titles and Meta tags
• Using keywords in URLs
• Page and site content
• Proper use of internal links
• Best practices for image use and the dangers of all-Flash sites
• “Black Hat SEO”: What not to do

Future articles will include how to use original content to generate visibility, traffic and leads, as well as strategies to maximize online visibility.


About Fisher Vista, LLC

Fisher Vista, LLC (http://www.fishervista.com) is a marketing and information services firm focusing on the senior care and human capital industries. The company's flagship product is HRmarketer.com, the No. 1 online marketing and PR service in the human resources industry, and Senior Care Marketer (www.SeniorCareMarketer.com). Both help service providers get noticed and get sales leads through increased publicity, website traffic and improved search engine rankings.

Media contacts:
Mark Willaman, founder & president
831-685-9700
mwillaman@hrmarketer.com

Elrond Lawrence, media relations
831-757-9100
elawrence@fishervista.com

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