Press Releases
Latest SeniorCareMarketer.com Article Covers Original Content on SEO and Marketing Web Sites
Second of three-part series examines best practices for using white papers, articles, podcasts and other original content to increase online visibility
 Capitola, Calif. — June 15, 2009 – As with location and real estate, "content" is critical to the search engine visibility of a company's Web site. The latest SEO article from SeniorCareMarketer.com explains how to create original content and integrate it within ongoing marketing and PR campaigns.
Second in a three-part series, the article is titled "Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads." It's now available from SeniorCareMarketer.com, the first high-tech marketing service for companies that sell to the rapidly-growing Boomer and senior care marketplace.
The article walks companies through the various types of original content, including white papers and reports, webcasts, tip sheets, bylined articles, podcasts, blogging and more. A checklist of common missteps is included, plus an overview of what topics will most interest buyers. It's all designed to help senior care companies increase their Internet visibility, Web traffic and search engine rankings - which translate to increased sales leads.
"Senior care buyers rarely navigate the Web by entering a specific Web site URL or Web address - they use search engines," said Mark Willaman, founder and president of SeniorCareMarketer.com. "As searches continue to grow in popularity, companies must continue to increase their online presence. Creating fresh content for your Web site increases the likelihood of your company showing up on search results and of prospects finding you first."
The complimentary article is available to download at: http://www.seniorcaremarketer.com/downloads.htm
Other highlights include:
- What to write about
- How content aids online visibility
- Tips for developing quality content
- Success stories
The final article in the series will focus on ongoing marketing and PR strategies to maximize online visibility.
About Fisher Vista, LLC
Fisher Vista, LLC (http://www.fishervista.com) is a marketing and information services firm focusing on the senior care and human capital industries. The company's flagship product is HRmarketer.com, the No. 1 online marketing and PR service in the human resources industry, and Senior Care Marketer (www.SeniorCareMarketer.com). Both help service providers get noticed and get sales leads through increased publicity, website traffic and improved search engine rankings.
Media contacts:
Mark Willaman, founder & president
831-685-9700
mwillaman@hrmarketer.com
Elrond Lawrence, media relations
831-757-9100
elawrence@fishervista.com
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