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Industry Overview

The senior care industry is booming and its just getting started as the baby boom generation cares for their aging parents and require care themselves as they transition into their own senior years. People sixty-five years and older represent the fastest-growing age group in the United States, and it is projected that the 75+ population will increase 70% by 2025. By 2030, 70 million Americans will be over the age of 65 – that's one out of every five Americans!

And while many companies focus on the marketing of products and services to the aging "boomer" generation, a larger market will develop with regard to the caregiving of older Americans. As America ages, the demand for products and services that relate to the "care" of these individuals will grow significantly, from home care services and medical products to housing options and financial / insurance related products.


Understanding the Senior Care Marketplace

Many caregiving related products and services are purchased directly by the aging person themselves. However, those providing care on behalf of the aging person, from home health care companies to family caregivers, will purchase or influence a majority of the products and services on behalf of the senior. Some of these products and services include:

 
  • Home safety
  • Pharmaceuticals
  • Medical equipment
  • Personal healthcare
  • Finance and insurance
 
  • Legal services
  • Physical therapy
  • Mobility
  • Home care
  • Housing

The Importance of Brand Visibility

As businesses throughout the country find ways to serve - and, ultimately, profit from – the aging of America, it will become increasingly important to establish and promote your brand. Many "senior" vendors are already spending their marketing dollars to reach the baby boomer directly.

However, it will become equally important for companies selling products and services relating to the aging of America to reach the purchase influencers of senior care products and services. There are a lot of them, including:

 
  • Family Caregivers
  • Medical Doctors
  • Nurses
  • Pharmacists
  • Physical Therapists
  • Rehabilitation Centers
  • Home Health Care
 
  • Housing and Residential Facilities
  • Social Service Agencies
  • Hospitals
  • Geriatric Care Managers
  • Retirement Communities
  • Investment and Retirement Advisors
  • Elder Law Attorneys


SeniorCareMarketer.com can help senior care vendors reach the senior directly, their family caregivers and the purchase influencers. SeniorCareMarketer will also help your company generate publicity, website traffic, sales leads and improved search engine rankings.

 
     
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